After the launch of the new brand and the online concept store anno1555, the client's priority was crystal clear. More traffic & sufficient eCommerce sales.
In the initial strategy phase of the future cooperation, a customized digital strategy was developed together with the cooperation partners KR8 & SISTER ACT. This primarily focused on UX & conversion optimization of the existing website, the focus on email. & newsletter marketing, search & social media campaigns, the appropriate cross channel content strategy & the production of new image & video material.
After a short time, the impact of the joint work was noticeable & the relevant KPI increased significantly.