Intro & Background
Wiener Stadtwerke is Vienna's infrastructure service provider and one of the 30 largest companies in Austria. Their operations in the areas of mobility, energy and funerals are well known to the Viennese.
We are happy to take on the challenge of supporting the group in making contact with their future employees and motivating them to apply for one of the 215 apprenticeships offered each year.
The Wiener Stadtwerke Group does not only pursue economic goals, but above all, in times of climate and energy crisis, the maintenance of the quality of life and climate-neutral future of Vienna. Thus, there is a direct opportunity for the target group "Gen Z" to get rid of their current worries by working for the Wiener Stadtwerke Group.
In the context of the conception & campaign development it was required to present the variety of apprenticeships and people within the company. It should be clear that everyone is welcome and can find a suitable apprenticeship within the group and at the same time contribute to the climate change.
The scope of the multi-phase recruiting campaign included the creation of advertising material for several digital-only channels as well as the creation of new photo, video & partly text content for all of the 19 apprenticeships which is available on wienerstadtwerke.at/lehre for interested parties.
How we tackled this ventures and more about the vibe on the sets can be seen in Behind the Scenes. The following people, among others, were involved in the implementation of the project: